Urban Decay is coming to Australia!


It’s no secret that Urban Decay is one of my favourite makeup brands. Their products are high quality, their brand ethos is both inclusive and ethical, and their aesthetic is a little bit rock n roll while still feeling luxurious.

I found it very frustrating, when I lived in Australia, that I had to order my Urban Decay products from overseas, making it almost impossible to ensure I’d end up with a good foundation match, or that the formula would work for my skin type and colouring.

Well, today Mecca Maxima has announced some exciting news for all my Aussie readers – as on the 27th of March 2015, Urban Decay will be available in Australia, exclusively in store and online at Mecca Maxima.

If you’re excited about having the option to buy Urban Decay for the first time, I highly recommend the Naked Palettes as a great introduction to the brand. If you’re thinking of picking up one of the Naked Palettes, I wrote a comprehensive guide to choosing the most flattering palette for your colouring, and you can check it out here.

I have no information on pricing, however my best guess would see the Naked Palettes priced at ~$75 each. Yes, it’s a lot of money, but if you can work it into your budget, one Naked Palette can create eyeshadow looks that are appropriate for any occasion, from day to day, understated makeup, to the deepest darkest smoky eye.

Are you excited to see Urban Decay hit the Australian market? What product are you most looking forward to trying?

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