Maybelline Volum’ Express One by One Mascara – Review, Photos, Swatches

One by One Volum Express 1

One by One Volum Express 2

​Naked Eyelashes:

One by One Volum Express 3 One by One Volum Express 4
Aren’t they pathetic? Ok, they’re actually not too bad, they are very long and reasonably thick, it’s just such a shame they are so fair! If they aren’t tinted or coated in mascara, they are damn near invisible.

​One coat of Maybelline One-by-One Volum’ Express (Blackest Black):

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Ahhhhhhhh, much better.

Ease of application:

Maybelline One-by-One Volum’ Express mascara is all about the brush.
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This bulbous, flexible, rubbery brush is intended to ergonomically fit the shape of your eye. I found the brush shape was more of a hindrance than a help in reaching the tiny lashes in the inner and outer corners of my eyes, as it feels a little bulky to manouvre in such a small space.


I have a love-hate relationship with mascara.

I have scar tissue on the whites of my eyes that cause my eyes to become irritated very easily. This means that I can’t wear waterproof mascara, as the removal process can give me hours of discomfort. To complicate matters, I have very deep set, hooded eyes, which means I am prone to a lot of mascara transfer on my brow if I am wearing a non-waterproof mascara.

I’ve been trialling this mascara for almost 2 months now, and I am so pleased to say that to date I have experienced no transfer at all, even on hot humid days, so I would class the longevity as excellent. I also find that it removes easily with an oil based makeup remover, and I experience virtually no irritation at all.


Maybelline One-by-One Volum’ Express comes in a blindingly bright fluorescent red tube with green printing – it’s retina-scorching to look at and sent my camera on the fritz.
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My one and only real criticism of the packaging is that I have 2 shades – Brownish-Black and Blackest Black. The printing on the stickers is so small that I am completely unable to read it, so I have to physically open the tubes and compare them to figure out which is which.
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What they say:

​It catches and coats every lash, ONE BY ONE!

You had a major crush on Colossal Mascara which gave you 9x the volume; you gave Falsies Mascara cult status when you discovered it offered 3x more visible lashes… but now we’re giving you BIG FLIRTY lashes O.N.E BY O.N.E! New Volum’ Express One By One Mascara delivers a first to market innovation with and ergonomic elastomer brush to provide big, flirty, clean and soft volume.

The Lash Catcher is elliptically shaped and mimics the contour of the eye. Flexible as it is pliable, the brush detangles and coats lashes for the ultimate flirty look. And when you consider the average eye holds 100 lashes and the Lash Catcher brush has 300 bristles, you are guaranteed to capture and coat each and every lash from corner to corner. And to further guarantee that each lash is looking its best, we’ve combined the brilliance of haircare to help smooth the hair follicles!

With the addition of fruit derived AHAs and pro-Vitamin C, One By One Mascara helps smooth your lashes which means less clumping, better separation and better control of the overall lash look! Now you just have to decide Blackest or Brownish-Black!

Available from:

Supermarkets, pharmacies, variety and independent stores.


$19.25 AUD
This product was provided for editorial consideration. Makeup Utopia has no affiliation with any companies mentioned and has received no remuneration for posting this review. All opinions are those of the author.
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