Wednesday, July 23, 2014
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M.A.C Trend Predictions for Spring/Summer 2014

Every fashion season the creative team at M.A.C Cosmetics identifies four key makeup and beauty trends to come out of New York, London, Paris and Milan. I recently attended their trend presentation, and let em tell you right now, I’m very excited about the direction beauty is headed this year.

Trend One: Day Glow

Day Glow

Day-Glow inspired makeup by Amber D for M.A.C. Image credit Tim Ashton for M.A.C.

It has been my experience over the last few years that the first S/S trend has been about bronzing up the skin. This year, that has changed. According to M.A.C, the natural vitality behind SS14 is less obvious than a proletariat bronze look. It’s more about peach and pink cream blushes mixed with nuances of sculpting creams and soft highlights.

Whatever you do this season, the complexion has to be summery, gorgeous and glowing. -Tom Pecheaux

CC-Thru Colour

CC Thru Colour

CC-Thru Colour inspired makeup by Nicole T for M.A.C. Image credit Tim Ashton for M.A.C.

The second trend for the coming season in CC-Thru Colour. The colours we’re seeing are similar to the colours Makeup Artists have traditionally used to correct skintone – Lilac, Peach, Yellow, Blue and Green. The products that were used to create the CC-Thru Colour looks are not necessarily pastel, but have been applied so sheerly, in washes of colour, as to give a pastel appearance.

All the shades I’m using this season have a fleshy tone to them. It’s about playing with the tones that exist naturally on and in the skin -Lucia Pieroni

Light FX

Light FX

Light FX inspired makeup by Amber D for M.A.C. Image credit Tim Ashton for M.A.C.

The Light FX trend is all about finding new ways to sculpt and shape the face, with an emphasis on highlighting rather than traditional contouring. There has been a step away from using traditional flesh and champagne toned highlighting products, and a move towards using shades of white. This creates a greater contrast against the skin, allowing the natural skin-tone to effectively become the contour.

White is the key colour for me this season. It brings such freshness and brings out the features in a slightly deeper skin. It is beautiful and pure. -Tom Pecheaux

The New Eye-Deal

The New Eye Deal

The New Eye-Deal inspired makeup by Nicole T for M.A.C. Image credit Tim Ashton for M.A.C.

Like all the beauty trends for SS14, The New Eye-Deal reflects a shift away from the masculine and androgynous looks of seasons past, and a move towards a more feminine feel.

Eyebrows are less structured, with a softer feel; and liner, lashes and smudgy kohl are being used in fresh new ways.

Certain details are timeless and beyond trend – it is the canvas of the skin, their execution and the mood elsewhere on the face that makes them modern. -Terry Barber

Over the coming weeks I’ll be featuring 4 looks here on Makeup Utopia – my interpretation of each of the SS14 trends, accompanied by images of my favourite looks from off the runway for each trend.

Would you prefer to see these looks as step-by-step tutorials, or do you prefer to simply see an image of the final look?

Which is your favourite trend? Let me know in the comments.

About Sara-May

Sara-May is the driving force behind Makeup Utopia. As a Makeup Artist, she constantly found herself being asked for product recommendations, and advice on makeup application. Through her desire to share her knowledge, Makeup Utopia was born!

5 comments

  1. I’m all about Day Glow this season. It’s nice to have a sun kissed look that’s achievable on fair skin, plus the soft translucency and layering makes it feel a lot more natural and unstructured than it has been in the past. Nice!
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  2. The new eye-deal.. her lashes.. amaze! I love ALL of these! It’s like what I try to achieve on a daily basis but with a bit more effort hehe. Will def be embracing the glow!
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