IMATS Sydney 2013 Haul

Last weekend I had the pleasure of attending Sydney IMATS (the International Makeup Artist Trade Show) for the 5th year in a row. For those not in the know, IMATS is basically a Mecca for lovers of makeup. As well as being a great opportunity to shop, with trade discount made available to the general public, there are also many free education workshops throughout the course of the weekend. You can read my tips from Rae Morris’ workshop over here.

As usual, I shopped up a storm, but I like to think that I showed a little bit of restraint as well – I could have gone completely nuts! Read on to find out what I took home.

Makeup Store


I have been a long-time reader of Makeup Store’s in-house publication, M Magazine. Each issue is jam-packed with fantasy makeup eye-candy. I picked up a few back issues that I was missing, and while I was there I was sucked in by the allure of 60% off selected stock. I couldn’t walk away from a wild pair of studded red lashes, and some “Strazz” (Swarovski crystal stones).





My next stop for the day was the Embryolisse stand. I’ve had great experiences with French Pharmacie brands over the last 12 months or so, so I knew I wanted to try this cult favourite. I picked up the 30ml size moisturiser, and I’m looking forward to trying this under my makeup.

Buy Embryolisse in Australia; Buy Embryolisse in the US

Ben Nye


I visited the Ben Nye stand to have a sticky-beak at their newest products (they don’t actually sell on-stand) and I was generously gifted a Lumiere Creme Color in Cosmic Violet.

Lime Crime


2013 was the first year that LimeCrime had a presence at IMATS in Sydney, and boy-oh-boy did they go OFF! I thought that I would be safe from long queues, because I didn’t want anything from MAC or Inglot, but LimeCrime was going nuts. It took me around an hour in line before I was served. I picked up the new Alchemy palette, Lipstick in D’Lilac, Carousel Lipsgloss in Snowsicle, and their Eyeshadow Helper, my all-time favourite Eye Primer.


Buy LimeCrime in Australia; Buy LimeCrime in the US

Makeup & Glow


Makeup & Glow are a Brisbane based shop with the Australian distribution rights to Parian Spirit Brush Cleaner. I knew I wanted to pick up a bottle, because my brush cleaner of choice is ridiculously overpriced ($40 for 250ml), and Parian Spirit is regarded as the best in the industry. I picked up 475ml for $30 (much more reasonable) and after one test, I can say it performs better than any other brush cleaner I’ve tried. I also grabbed a pad of face charts.

When I left Makeup & Glow, I was sure I was done shopping for the day. I usually pick up a handful of brushes from Royal & Langnickel or Crown, but I’ve recently decided that my brush collection doesn’t need to get any bigger, so in future I’ll only be making investment purchases for my brush collection.

Buy Parian Spirit in Australia; Buy Parian Spirit in the US


I was walking out the door when I “accidentally fell” into Hakuhodo. If you’re unfamiliar with the brand, Hakuhodo is a Japanese brush company known for their incredibly high quality brushes. I own a few Hakuhodo brushes, and I visit their stand every year to pet the pretty brushes.


Somehow these three brushes decided they wanted to come home with me, and crawled into my bag.

I picked up the Highlight Brush Pointed, a goat hair Eyeshadow Brush Round & Flat and a blue squirrel hair Eyeshadow Brush Round & Flat.



Buy Hakuhodo Brushes in Australia or the US

Have you tried any of the products I picked up at IMATS? What did you think of them?

*I attended IMATS as the guest of Makeup Artist Magazine, the event organisers. All products, except the Ben Nye Lumiere Cream were purchased by me.

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