Bobbi Brown Intensifying Long-Wear Mascara – Review, Photos, Swatches


Bobbi Brown Longwear Mascara Hand Swatch

As you can see in the above hand-swatch, this mascara isn’t the deepest, darkest inky black. Having said that, it is most definitely black, with not a hint of washed out greyness to it.

The formula at the time I received this mascara was what I would describe as quite thin. This worked very well for me as a day-to-day mascara, as it coloured my lashes black without any clumpiness at all. I could put on 3-4 coats without getting spider lashes.

Like all mascara, over time the formula of this has thickened up. I’ve been using this for close to 3 months now, and I prefer to stick with 1-2 coats to avoid clumping.

Here are a few shots of my eye sans mascara or any makeup whatsoever:
Bare Eye 1 Bare Eye 2 Bare Eye 3

You can see that naturally my lashes are fairly straight, and very blonde.

Here are a few shots after applying Bobbi Brown Intensifying Long Wear Mascara – these shots are very recent, so the formula is thicker than it was initially.
Bobbi Brown Longwear Mascara Swatch 1 Bobbi Brown Longwear Mascara Swatch 2 Bobbi Brown Longwear Mascara Swatch 3

As you can see my eyelashes are most definitely black. They are holding quite a nice curl (I didn’t curl them, it’s all the mascara), and they are quite nicely defined.

Ease of application:


3 Bobbi Brown Longwear Mascara

The brush itself is very small, which I found made it incredibly easy to use. I was able to get very close to the roots of my lashes, as well as neatly capturing all my lower lashes, and the small lashes on my inner corner.

4 Bobbi Brown Longwear Mascara


Bobbi Brown Intensifying Long Wear Mascara is definitely long-wearing on my lashes. It doesn’t flake at all, and my lashes look as good at the end of the day as they did at the beginning.

I do find that on a hot day, or if I have been sweating I do get some mascara transfer to my brow bone. Unfortunately once it’s on my brow bone, it can be a little difficult to wipe off.

The mascara is so long wearing that it can be a struggle to get off at the end of the day, and in quite an unusual way. Due to my hooded, deep-set eyes I wear either waterproof mascara or tubular mascara at all times. I generally use warm water to remove tubing mascaras, and either a dual-phase eye makeup remover, or a cleansing oil to remove my waterproof mascaras. Neither one works particularly well to remove this mascara and it reacts the same way to all of the above. It starts to break down into the typical little flakes that tubing mascaras do, but it leaves a black residue behind.

If I am wearing this mascara and I want to make sure my lashes are completely clean, I really need to cleanse my eyes so many times that they get very irritated. Now when I wear it, I accept that I will have “tinted” lashes for a day or 2 afterward.


1 Bobbi Brown Longwear Mascara

Bobbi Brown Intensifying Long-wear Mascara comes packaged in a sleek, sophisticated metallic gunmetal grey tube, and has a definite air of elegance about it.

What they say:

Our longest-lasting mascara not only delivers lush, thick lashes but also ultimate lash definition without smudging or clumping. A specially designed brush applicator fully coats each lash for maximum lengthening, curling and volume for up to 16 hours. Best of all? It removes easily with warm water.

Available from:

Bobbi Brown counters and online.

Launches on Australian Counters on Sunday the 17th of June 2012.


$48.00 AUD
This product was provided for editorial consideration. Makeup Utopia has no affiliation with any companies mentioned and has received no remuneration for posting this review. All opinions are those of the author.
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