Watts Up! is a versatile highlighter, as such things go. It can create a subtle wash of illumination on the high points of your face, if applied with a gentle hand and a light touch. If you prefer a “blingier” look, applying this cream to powder highlighter with a heavier hand gives that in-your-face glow that can be so beautiful for evening makeup.
Ease of application:
It doesn’t get much easier to apply than this. You can swipe it straight onto your face then blend it out with fingers or a sponge, or rub a little bit onto your fingertips and bently press it onto the highest points of your face. The cream-to-powder formulation means it doesn’t feel heavy on your skin, and is not at all sticky.
I don’t find Watts Up! to fade or wear off me at all. I tend not to struggle with longevity of a highlighter on my skin, but this seems to stay well.
Watts Up! is a twist tube style cream product, not unlike a large lip balm or the famous NARS Multiples. On the other end it has a small rounded sponge tip to assist with blending out the highlighter on your skin.
Honestly I feel like the sponge end is more a waste of space than anything else (although it does give the product a pleasingly lightglobe-like appearance). This type of sponge would be very difficult to keep clean, so the Makeup Artist in me screams at the bacteria this would harbor after only a few short uses.
I do like the twist up product dispensing. It is compact, easy to travel with and reasonably hygienic to use.
Like all Benefit products, the packaging is super cute and kitschy, and something you would be proud to pull out of your makeup bag in public.
What they say:
Our soft focus highlighter turns on “watt” ya got with a delicate champagne glow that’s gorgeous. With a cream-to-powder finish…it’s a switch on “wow” for all complexions. You’ll adore the smooth applicator & luminous sheen.
Glide on cheek & brow bones…then sculpt with its soft glow blender for YOUR perfect gleam. Can be applied solo or over existing makeup.
Benefit Online, Benefit counters and Benefit concept stores.