Fake Up is the brand new undereye-specific concealer from Benefit Cosmetics, and it’ll be launching on Australian counters from the 20th of April.
Unlike Benefit Cosmetics’ previous ventures into undereye concealers, Fake Up is designed for dehydrated undereye areas – a particular problem in warm climates, and polluted areas.
The extra hydration that Fake Up promises is delivered through the hydrating outer coating that surrounds the concealing core of the product.
Benefit Cosmetics’ Fake Up comes in 3 shades, Light, Medium and Dark. Today I’m looking at the Light shade.
Fake Up isn’t the most pigmented concealer I have ever used. As you can see in the above hand swatch, it offers a level of translucency that makes it best for mildly discoloured undereyes. If you suffer from atomic eyebags or severe undereye darkness, you may need something a little more heavy duty.
In the above picture, I am wearing concealer under my right eye (so the left side of the photo) and no concealer under the other eye. It has definitely brightened up and covered my mild darkness.
Ease of application:
Fake Up does need to be applied in a slightly different manner to most typical undereye concealers. Due to the moisturising outer layer, Fake Up should be applied along the line of bone along your eye socket. You’ll end up with a line of concealer under your eye like in the below photo.
From here, use your fingers or a fluffy brush to blend the concealer upwards. This allows the moisturising aspect of the product to go where it’s really needed, and gives a nice blend of concealer to your lower lash line. It also means a nice blend, and no greasiness or cakiness under your eyes.
This isn’t the longest wearing concealer I’ve used – it’s fine for a basic workday, but if I’m heading out after work, I definitely need to touch up. This could be in part due to the fact that I dislike setting my undereye area with powder, as I don’t like the look of it.
I imagine that if you set it, you would experience less fading.
Like most Benefit products, Fake Up is packaged and presented beautifully.
The outer packaging is a cute little cardboard tube with the shade clearly marked to avoid any confusion.
The tube itself is sleek metal, and feels very luxurious. Not the most hygienic to apply, as it’s a cream product applied straight from the tube. As long as you only use it on yourself, and you don’t use it if you have conjunctivitis or other eye infections, you should be fine.
What they say:
Cover-up goes incognito! This hydrating crease-control concealer – with Vitamin E & apple seed extract – hides dark circles & diffuses fine lines for a silky smooth, ultra-natural look. Available in three shades, it’s proven to keep skin hydrated for 6 hours!**Instrumental test
WHAT ELSE YOU NEED TO KNOW:
Results too good to conceal!
- 100% said fakeup hydrates skin*
- 100% said fakeup feels comfortable on skin*
- 100% said the texture feels silky*
- 94% said the effect is long-lasting*
- 94% said fakeup doesn’t run*
- 97% said the formula is lightweight*
- 91% said fakeup conceals dark circles*
- 91% saw a natural appearance*
- 97% said the packaging makes it easy to use*